This gender stereotyping keeps the focus on being macho, always prepared to fight, and unemotional (Levin, D. Seeing so much repeated violence interferes with boys’ natural ability to develop into loving, connected human beings who have caring relationships, including future sexual relationships (Levin, D. Similarly, gender-stereotypical toys and products are marketed to boys using violence as the lure. This leaves no room for individuality, character, or respect. This teaches girls that their worth is inextricably connected to their looks and sexual appeal to boys and men. The focus is clearly on appearance and sexiness, and these products are only a few examples.
For example, Bratz dolls, extremely popular several years ago, have sexually provocative features and skimpy clothing (Levin, D. Marketers understand that saturating commercials with either sex or violence is a very effective way to sell, even to young ages, and children are bombarded, leaving lasting images in their minds. The change is alarming and damaging to whole new generations.Ĭhildren’s toys and games have radically shifted recently to emphasize gender stereotypes, sex, and violence (Olfman, 2008). But at no other time in history has it been the focus of the targeted, sexualized, and stereotyped messages that it is today.
Children were protected from adult concerns by firm boundaries. Not long ago, childhood in America was a time of innocence and fun.
#Hyper sexualized series#
This is part of a series on the trend of hyper-sexualization in childhood.
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